Brand Focus: Kat Von D Beauty

I’m sure that everyone in my life is really sick of me talking about this brand and I can assure you, dear reader, you will get sick of hearing about it. Just get used to it showing up in makeup looks, favourites, etc.

Kat Von D is an incredible brand. A little bit of history: Kat Von D is a tattoo artist, born in Mexico and raised in America. She rose to fame on the shows Miami Ink and then her own LA Ink. In 2008, she launched her make up brand by the same name. Her brand prides itself on being cruelty free and vegan and making you feel like a badass.

The first thing I got from this brand was the Tattoo Liner Liquid Eyeliner in Trooper. Believe me when I tell you that it will be the best liquid eyeliner that you ever use. It’s super black, easy to use, and it does not budge.

Tattoo Liner in Trooper

This year, I decided that I wanted to try some more of her stuff. I’ve been looking for a foundation/concealer/powder combo that would be perfect for me. Something I really love about Kat Von D is that they have a really big range of skin tones. I am terribly pale. Like…I could play a vampire on a TV show and they wouldn’t have to use special effects on my skin at all. I have a hard time finding foundations that work for me because either the lightest shade isn’t light enough or it’s rather yellow-toned. This foundation works perfectly for me and it feels great on my skin. Plus, like most of her stuff, it lasts all day.

Lock-It Foundation in Light 42 Neutral
Lock-It Concealer Creme L5 Neutral
Lock-It Setting Powder in Translucent

I have also fallen in love with the liquid lipstick. It’s an addiction. I have a problem. I have bought more than I would like to admit (sorry, Erin, I bought more 😂). I’ve said it a million times already but this lipstick is the first lipstick that doesn’t bother me when it’s on. It stays on through anything and looks beautiful. Of course, it is a matte liquid lipstick which means that your lips will feel a little dry but to me, it’s worth it. I’m obsessed.

Everlasting Liquid Lipstick
Bow n Arrow
Lolita 11
Project Chimps

Now…I will say that this is just the start. There are a few other things that I really do want. I think my next purchase will be the Shade and Light Eye Contour Palette


The Shade and Light Contour Palette


And the Alchemist Holographic Palette.


I also would like to get the majority of her brushes. I love a good makeup tool.

I just adore this makeup. I like the way that this makeup makes me feel. I can’t get enough.

Daily Looks: Casual Black

If there is one thing you should know about me it’s that I love nothing more than black. I was a little emo kid and while  I have grown up and my fashion taste has become a little more sophisticated, I still haven’t lost my emo kid heart.

I dress in all black. I love skulls and slightly strange things. That’s just how this is. So I’ve dreamed of having the perfect black lipstick for a long time. I wanted something matte, something that I would never have to worry about getting everywhere, something that was black enough. I had finally found it in Kat Von D’ Everlasting Liquid Lipstick and I wanted it so, so badly. However, it was constantly sold out.

This year, I had been spoiled by my manager at work and was given the lipstick! So I’ve created this casual, comfortable look mainly based around this heavenly lipstick. Black lipstick is something that can seem a little hard to pull off but I think that you can really dress it up or down depending on what you wear it with.

For the clothes, I went with a pair of leggings from Forever21 that have a leather look to them, as well as a grey cardigan from Forever21 (because it’s cold and nothing makes me happier than a cozy cardigan). To top it all off, I wore my favourite shirt that says The Future is Female (it makes me feel like a badass and it’s true).



On my face, you can clearly tell that I have an obsession with Kat Von D. I will be making a post on my favourite pieces from her collection later.


1.Kat Von D Lock-It Foundation in 42 Light Neutral
2.Kat Von D Lock-It Concealer Cream in L5 Neutral 
3.Kat Von D Lock-It Setting Powder
4.Too Faced Better Than Sex Mascara
5.Kat Von D Everlasting Liquid Lipstick in Witches
6.Kat Von D Tattoo Liner in Trooper
7.MAC Mineralize Blush in Warm Soul
8.Urban Decay Naked2 Palette (I used the shade Tease in the crease)
9.Urban Decay All Nighter Setting Spray


As a quick note about my hair, I used a few products that I am obsessed with. The Ouai products are all I’ve ever wanted and the Wave Spray plus the Texturizing Spray is hair heaven!


It’s simple, it’s casual, it’s cool, and it makes me feel like a badass. All I want from a day ot day look.

XO, Megan